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Make an Impact This Annual Enrollment - Communicating effectively during the COVID-19 Crisis

There is more going on this annual enrollment than in past years. New factors are at play that will influence employees’ benefit decisions. As you begin your planning, it’s important to start by reflecting on the current situation with all that it entails (i.e. telecommuting, increased anxiety, job security concerns, etc.) and understand how it affects your employees and adapt your approach accordingly.

Here are 5 tips to consider before rolling out your annual enrollment communications:

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Supercharge Your 2020 Open Enrollment Season With Financial Wellbeing Benefits

Open Enrollment will soon be upon us. With the state of the world today, it’s essential that employees make the right choices to protect themselves and their families for the coming year (or longer). 

Many employers think of workplace financial wellbeing in the post-paycheck sense: spending, saving, budgeting, and staying out of debt. However, Open Enrollment is when the pre-paycheck money magic happens. Are you leveraging financial wellbeing to educate your employees about their benefits? Help employees – both active and furloughed – feel financially empowered about the big benefits decisions ahead by engaging all employees this fall. Here’s what to look for in a financial wellbeing program that will really move the needle during the upcoming 2020 Open Enrollment season.

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The Traditional Benefits Fair Goes Virtual

A tried-and-true technique for annual enrollment education has been the benefits fair. Employees love them for getting the information they need, along with some freebies.  Unfortunately, benefits fairs don’t lend themselves to a public health crisis where people are working remotely, social distancing is the norm and congregating in groups is curtailed.  

One option to consider is the virtual benefits fair.  Tech-enabled benefits fairs aren’t new. They take advantage of applications that can host multiple types of content as well as live and recorded events to build on the best components of an in-person fair. 

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