Fertility and family-building benefits: what employers should be watching for

Fertility and family-building benefits have evolved from a niche offering to a core part of workforce strategy. As employees delay parenthood, infertility rates remain high, and expectations for personalized benefits continue to grow, employers are rethinking how they support people through family-building and beyond.

The question is no longer whether these benefits matter. It's whether current strategies reflect how people actually build families today.