A workplace observance that’s been around less than twenty years, National Employee Benefits Day well deserves its spot on the annual calendar. Recognizing all those administrators, insurers, and professional advisors who balance the broad spectrum of plan design, day-to-day benefits administration, affordability within budgets, ever-evolving compliance rules and emerging trends is smart business. These teams shape “wellbeing,” literally by stewarding finite resources to bundle what American employees need AND want. Isn’t that the definition of wellbeing? Who’s with me on replacing the current “employee benefits” lexicon with “employee wellbeing”??…that’s a topic for another day.

When I asked rising executive and thought-leader, Alexa Baggio, to be NEEBC’s blogger for National Employee Benefits Day, I knew first-hand her talent for recognizing the pulse on the employee benefits landscape and her ability to translate it into actionable opportunities. In her blog below, she exceeded my expectations for delivering fresh, crisp, poignant perspective on designing and offering meaningful benefits, including distinguishing three new benefits categories.