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Building a Successful Wellness Strategy – Columbia’s Well-being Program Boasts 74% Participation Rate

Columbia, headquartered in North Reading, Massachusetts, is known for its high level of client service and project management expertise. Founded in 1925, the company has an annual volume of over $400 million and ranks among the largest construction firms in Massachusetts. Columbia works closely with its clients to create environments and buildings that promote and support employee health. It is equally important to Columbia’s management team that its own employees enjoy a healthy and supportive work environment.

The Program
Columbia wanted to launch a wellness initiative that would engage 60% of its employees and offer diverse wellness content to promote a happy, healthy, engaged culture. Columbia worked with Wellness Workdays to develop and launch a customized program, Columbia thrives, that focuses on nutrition, physical activity, financial well-being and emotional wellness.

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5 Ways to Engage Men in Corporate Wellness

Gender disparities in the workplace usually center around income inequality or glass ceiling inequities; however, men are less likely to fully participate in an employer-offered wellness program than women. A white paper written by the health services company Optum reported that women take advantage of workplace health screenings, weight management, health coaching, and web-based wellness programs more frequently than men. The survey reports men are more likely to get employer-sponsored flu shots and participate in smoking cessation programs. So, what steps can you take to engage men in your wellness program, especially now that so many employees are working remotely?

 

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