If benefits matter as much as salary,¹ why don’t more employees take advantage of them? More often than not, it’s not the benefits that need to change; it’s the experience of finding, understanding, and using them. And that’s often the missing component for engagement. It’s also one that modern communications, crafted with human empathy, user experience savvy, and AI-driven technology, can help solve.

Today’s best engagement strategies blend human empathy and smart design with data and AI, removing friction so that employees can quickly get answers and take action.

Employee Benefits in 2026 "play a bigger role than ever in shaping the day-to-day employee experience,"¹ keeping existing employees engaged and productive, while helping employers attract new talent.

According to one study, “almost three-quarters of American workers say benefits matter as much as—or more than—their pay."² Similarly, when hiring new talent, Robert Half reports that "A 6-figure offer can get someone’s attention—but in 2026, it’s the perks and benefits that close the deal."³